"I’d much rather be dancing with all these people than in a gym."
"Welcome to the world of morning raves: just a super-awesome start to your day"
“You begin your day feeling incredible, you take that into your day. No matter what you do, you’re going to have that new energy.”
"A Morning Workout Fit for a Nightclub"
The Failure Factor: Daybreaker And Thinx Cofounder On The Challenges Of Being A Woman In The Boardroom
"What if we could just strip it all away and get back to basics with just dancing, community, and connection?"
"It’s just the happiest, most positive people you can put in a room"
"My best days at [work] are when I go into the office right after this"
"This healthy and energizing clubbing experience was unique, helping me gain a newfound appreciation for wellness."
"The problem with nightlife is you're under the influence and you cant really show up as yourself."
"Daybreaker is very much about belonging: finding a place to feel free, to feel totally expressed, and to feel safe"
We Went To A Sober Morning Rave - Test Friends
Can Sunrise Juice Raves Finally Turn Me Into a Morning Person?
"Aura: Wild and welcoming, a before-work sober rave."
"Their philosophy is less about partying and more about embracing the day in a joyful and open way"
"Devotees insist that, despite the early start, it leaves them energized and ready for a productive day at the office."
The Bohemian Capitalist
Starting the Workday with a Morning Rave.
"I Tried These Period Panties So You Don’t Have To"
With hopes of disrupting the multibillion-dollar feminine hygiene products industry and saving the women of the planet, one pair of panties at a time.
Many people find a totally new self-confidence in that they didn’t know they could dance sober, and Daybreaker gives them a sanctuary to do so.
"Daybreaker was so much more than a morning workout and rave, it changed our mindsets about how we can start our day."
"Daybreaker wants you to get out of your normal routine and focus on something adults often forget—fun."
"Say goodbye to pads and tampons forever with this new period underwear!"
It’s Time To Get Real About Periods
Our fear that we’d be dry-eyed husks of our former selves by 3pm proved unfounded; I felt energised and positive, and had a really productive day.
"An alternative at the moment, with the goal of making morning life and sober dancing a new normal"
"Belonging is what we all need as human beings, and in cities we're often lost and alone. So this is an opportunity to come here, this is a safe space for you to dance and let go"
"One solution for the growing dissatisfaction we have with our lack of real, genuine connection"
LA-People Get Up Early to Dance at LA 2024 Morning of Champions
"A place for people who love a good morning workout to enjoy a yoga session before every party. It's a place where marriage proposals happen and talented artists can do what they love in front of hundreds."
Miki Agrawal of WILD, Radha Agrawal of Super Sprowtz and Kym and Alexis McClay of NAVEN Accept the Joseph Lister Prize, Presented by Columbia University Mailman School of Public Health, for THINX
Daybreaker: The 7am Pre-Work Dance Party You Won't Believe Exists.
How Thinx is disrupting the $15 billion feminine hygiene market
"The Nike of Menses"
Miki & Radha Agrawal, Founders of THINX, Daybreaker, & Wild.
"At Daybreaker, we're rebranding the word sober to mean connected, present, and mindful instead of serious, grave, and solemn."
"The physical activity provides its own high, the Daybreaker DOSE. Each "morning rave" is optimized to naturally release dopamine, oxytocin, serotonin, and endorphins"
"Equal safety, happiness, positivity and health are the overall themes that bring Miki, Radha, and all of their endeavors together."